Walk the customer route before rearranging the shop

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A more usable shop starts with the whole customer journey. Review entrances, displays, counters and seating before a retail layout or fit-out changes.
Tables and chairs beside a sunlit café window in Mount Eden

A new display can look excellent in a photograph and still make a shop harder to use. The gap beside it may be too narrow for someone moving through with a mobility aid, a pushchair or shopping bags. A counter may be easy to find but difficult to approach.

Before shifting furniture or approving a fit-out, walk the complete customer route. Start outside, enter as a first-time visitor would, find the product or service, pay and leave. Consider how the experience changes for people with different physical, sensory and cognitive needs.

Ask about the awkward moments

MBIE's Buildings for everyone guidance treats accessibility and usability as part of the way public buildings are designed, constructed and managed. It also distinguishes good-practice guidance from establishing compliance for a particular project.

That makes it a useful conversation starter for owners, tenants and designers. It does not replace project-specific advice or the relevant Building Code requirements.

Ask staff which points regularly require assistance. Invite customers with access needs to explain what makes a visit difficult, without assuming one person's experience represents everyone. A solution that improves one part of the route may create a new obstacle elsewhere.

Look beyond the front door

Review the placement of temporary signs, product stands and queue barriers, as well as the permanent layout. Check whether prices and directions are readable and whether glare or background noise makes communication harder. In a café, consider how a person reaches a suitable table and the service counter.

Discuss proposed building alterations with the landlord, designer and council as appropriate. Door hardware, floor levels, access routes and sanitary facilities can involve requirements that are not resolved by moving a chair.

Once the layout changes, walk it again during a normal trading period. Staff and customers will use the space differently from an empty room prepared for a photograph. A welcoming business is one people can navigate comfortably and independently, with assistance available when they want it.

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